What's your thoughts on that?
When it s time to seek public opinion, gauge customer loyalty or
understand how to retain your employee then feedback by way of a
survey or questionnaire can very useful.
There are a variety of methods to collect feedback from
questionnaires and surveys, online, on paper or over the phone.
There are all types of surveys;
• relatively small surveys which ask one or two pertinent
questions at the end of an online purchase
large scale surveys like the National Survey (Census)
conducted every five years by The Australian Bureau of
Statistics.
• customer surveys completed by Mystery Shoppers on
assignment or survey leaflets in hotel rooms.
Over the last decade the demand for your opinion or opportunity to
have your say has increased dramatically with the introduction and
development of the internet.
Using external surveys in your organisations can gain insight into
the hearts and minds of your customers and using then internally
you can benefit by reducing employee turnover, increasing
productivity and customer satisfaction.
Internal, organisational wide surveys can be performed online or by
mail and whilst there are endless possible topics for opinion to be
sought the most common is Employee Satisfaction.
Employee Satisfaction Surveys can help with topics such as:
• How well trained people are top do the job
• How loyal employees are to the organisation
• How leadership is perceived
Whilst there is considerable work to be done to research, design, conduct, gather the results and ACT on the
data there is much to be gained by formalising this process into a yearly calendar and benchmarking the results. |
Personally speaking
In recent times good leadership has been
critical to ensure organisations have been
able to mitigate outside pressures to ensure
longevity.
Much work has been done around the
world on the topic of leadership and
Happening People onsultants have seen
all types of leadership as we have worked
across many of Australia s top 100
companies.
All different styles which are
many and varied.
This year we are going to research
Leadership in Australian organisations by
surveying peoples experience in the
workplace.
If you would like to be involved please let
me know or call Alison on 1800 68 67 69
otherwise if we call you and you have 5
minutes to answer a few questions that
would be great and we would be happy to
share the results with you.
Kind regards,
Sam
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